Hero image of box mockup with a rabbit and word Okano on it

Brand Identity

Okano is a brand identity for a Japanese confectionery. The strategy aimed to establish a brand that embodies the qualities of luxury, serenity, and elegance. The primary audience is women from ages of 30-50 who appreciate high-quality sweets as well as Japanese enthusiasts seeking out a cultural experience.

  • Services: Brand Identity
  • Software: Adobe Illustrator, Adobe Photoshop

Sketching

Brand Identity sketch of a lot of rabbits
Brand Identity logo sketches

With the brand strategy finalized, I began sketching out potential logo designs, color palettes, typography, materials, and illustrations to bring the brand to life.

Finalized Design

Brand Identity logo that looks like a moon with clouds
Brand Identity illustration with rabbits under the moon
Brand Identity Box Schematic
Brand Identity Individual Box Schematic
Brand Identity Colored Box Schematic
Brand Identity Front Card Mockup
Brand Identity Inside Card Mockup
Brand Identity Box Mockup
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